Conceptualising multiple logos and finalising them into the 6 you see here, the style of Force Energy Drink was one of fast-paced motion and the typography needed to reflect the sheer buzz the product would give you. The bright colours contrasting with the bold black italics were hard-hitting and energising to look at - at least that was the theory!
Force was to be supplied as a drink, as energy supplement tablets and as an energy bar. Each used the same logo with different vibrant colours to distinguish between the product types. These low-fidelity mockups of products show how the packaging is deliberately bare, to give full focus to the power of the logo and therefore brand as a whole.