The idea behind Frames is to 'Vlog your world as it happens'. The target demographic was 13-20yrs, male and female, and this logo was heavily influenced by research and intense targeting of colour theory for those ages. The slogan 'Frame Your World' captures the essence of what the app was trying to achieve: Simplicity.
Frames had plenty of little mascots! The aim was to create a sense of fun in the app for the target demographic of 13-20yr olds. As such, cool caricatures were created wearing the trademark sunglasses in the 4 primary colours of the app (and on the 4 colour shirts - yellow also included but not shown).